The world’s most valuable ring brand is going through a big, big overhaul.
Amazon is buying bella and Amazons two most valuable brands, Amazands luxury jewelry line and bella engagement rings.
But what happens next?
Read MoreThe two companies have been trading at more than $1,000 apiece since 2015, and they’re both worth more than a million apiece.
They’re not trading on price, but that could change in the coming weeks.
“Amazon has taken a significant investment in the brand, and we are committed to ensuring that the company remains a leader in the luxury jewelry and wedding jewelry industry,” said Jeff Kogan, vice president of Amazones luxury jewelry brand.
Amazon is also the parent company of both bella rings and rings in the Amazon line.
The Amazone line, which is used by celebrities, politicians, and royalty, is currently available for sale at Amazon for $1.99 each.
Amazon will also continue to sell the Amazon wedding rings.
The company’s new jewelry business, which includes jewelry made by designers from the likes of Marc Jacobs, Dolce & Gabbana, and Vera Wang, is expected to be launched in the first half of 2019.
Read More Amazon’s buying spree comes at a time when the company has been trying to compete against a slew of new rivals, including traditional retailers such as Wal-Mart and Costco.
The buying spree will help Amazon build up its consumer base as it seeks to become more of a destination retailer.
Amazon has said it plans to launch more than 50 new stores in 2018 and plans to expand into more than 150 markets.
The $3.3 billion purchase of bella comes at an important time.
The luxury brand, which sells $2.3 million rings, is in the middle of a $3 billion deal to buy a large stake in luxury home goods maker Stella McCartney for $6.2 billion.
The sale of Stella McCartney has raised questions about whether the brand can continue to thrive.
Stella McCartney is one of the biggest brands in the world, selling more than 40 million items.
The deal also includes a stake in the online shopping giant Alibaba, which has been growing quickly in China and has grown by over 1,000 percent over the past three years.
Amazon said it is also investing in the Alibaba Group, which focuses on online shopping.
In addition to the Stella McCartney deal, Amazon also said it was buying the home goods business that was created in 2014 by billionaire investor Peter Thiel.
The deal, valued at about $8.6 billion, will help accelerate Amazon’s drive to build a bigger store network and compete with Wal-mart, Costco, and other traditional retailers.
Amazon CEO Jeff Bezos.
(Photo: Kevin Lamarque/Reuters)Amazon is also trying to position itself as a more global company with a focus on Amazon’s online retail business, particularly the company’s own online marketplace, AmazonFresh.
The online marketplace currently has more than 4 million products.
The AmazonFresh business, created in 2013, has struggled to compete with traditional retailers because the price of goods there often fluctuates.
AmazonFresh’s products include fresh fruits and vegetables, baked goods, and some groceries.
Amazon announced the deal with bella last week.
Read moreAmazonFresh will be part of a new partnership with the retail giant that will give it access to more than 100,000 of the products and services from many of the world’s largest retailers, including Walmart, Target, and Costco, according to a source familiar with the deal.
The news comes as Amazon is trying to grow its presence in other markets.
Amazon recently opened its first U.S. store in the Dallas suburb of Midtown, in partnership with Whole Foods Market.
The company is also in the process of opening two new stores across the U.K. and Germany.
The new stores are expected to open in late 2019.
Amazon did not comment on the timing of the new stores.
Amazon has said that its retail strategy is to build more and more of its own stores, and the purchase of Stella is part of that strategy.